LOGO DESIGN, BRANDING
destination you – logo
Destination You is a company started by Dr. Melanie McNally that helps help teens and young adults become the superheroes of their own life stories by teaching them how to manage anxiety and become more comfortable with who they truly are. To learn more, click here.
Final Logo
The main inspiration for the logo was taken by the name. The client wanted to have a logo mark so I decided to create one that would call out the letters ‘D’ and ‘Y’. I went with a negative space approach craving out the shape of the ‘Y’ inside the letter ‘D’ with “pathways” that would represent that different paths a person could take in life.
Final Logo – Alt Colors
Additional Assets
The client’s business is marketed toward teenagers and young adults so they wanted something to help make the overall brand feel youthful. We went with organic shapes as motifs to help create a more youthful brand.
