refreshments

Created by the beauty subscription company IPSY, Refreshments sought to reinvigorate one’s everyday beauty rituals with a fresh, bold approach. Embracing vibrant color palettes, innovative formulations, and playful design, Refreshments is all about recharging your style and encouraging effortless self-expression.

brand + marketing design, art direction, video direction

 

Video Direction – Refreshments Resort (Summer Campaign)

Directed the video for the 2023 Summer Shave Campaign, leading pre-production efforts by collaborating with the Art Director to develop the creative concept and a detailed shot list. Worked with the cinematography on set to ensure creative vision was being executed

Art Direction – Refreshments Resort (Summer Campaign)

Collaborated closely with the Senior Art Director to craft an innovative creative vision for our photo campaign. Played integral role in brainstorming and refining dynamic concepts, ensuring that our art direction resonated with the brand’s identity and captivated the audience

Design – Social Media

Collaborated with the social team to conceptualize and design dynamic visual assets that fueled brand growth while educating our audience on our unique value proposition

Design – Email Marketing

Collaborated with cross-functional teams to conceptualize and design visually engaging marketing emails that capture our brand identity and drive customer engagement