art direction, branding, photography

‘we are overcomers’ – marketing campaign

The following is a complete rebrand for World Overcomers Church in Durham, NC. Prior to this, the church didn’t have any real branding. The goal with this campaign was to establish an identity for church that was more evergreen. The goal was to keep things clean and minimal relying heavily on the photography which highlighted different members of the church. For this project I was able to work as Art Director heading up the creative direction for the entirety of the project. I was also able to photograph each member and create all the design assets that were needed. In addition to this, I worked with my team to produce a video campaign for this project which ran for the first couple months following the campaign’s launch.